This is an era of online shopping and thus having an online business presence is very essential for all size of businesses.
Especially for local businesses, presence in top local searches of major search engines is very crucial to convert potential online audience into customer.
But, the question is how one can rule the local searches? Well, here comes Local SEO with all the possibilities you need to outrank your competitors in local search results.
In this post, we will discuss what is LOCAL SEO and how it will impact your business.
Let’s get started…
What is Local SEO?
Local SEO is a process to make sure your website gets found in top search results when someone look for your services in your area.
In this process, your hired Local SEO company will optimize your website targeting local based searches. It includes searches with geographical data like, city, state, country, zip, etc.
“Near Me” searches are also very popular among Local SEOs. For such searches, Google picks up the user’s geo location and show search results accordingly.
For example; You are in the Seattle and looking for a plumber near you online. Google will pick up your location information and show you the most nearest local plumbing services only.
It shows that how Google is smart now when it comes to user experience and thus online businesses need to go one step further if they want to get more business online.
Why It is So Important Now?
As per the research done by Forbes, 95% smartphone users performed local searches using their device, 61% make a call and 59% visited the shop.
Another important research by SearchEngineWatch shows how top ranking in local search results can bring you more business. As per their findings, 70% of mobile users directly make a call from Google search results.
From these figures, you can understand that how powerful is Local SEO when it comes to drive more local traffic and business online.
Local SEO can help you to get genuine leads from your targeted area.
What is Google’s Local 3-Pack?
As we are talking about the Local SEO and thus Google’s local 3-pack search snippets worth to discuss.
This is a kind of search snippets will appear with three top most relevant business information when you search for any local services in your area. In these snippets, you will find business name, address, ratings, and contact information.
As per Moz research, 44% people click on the local 3-pack results and only 4% decide to load more.
It shows that how important and beneficial it is to have presence in these local 3-pack results.
Fortunately, proper local seo optimization can help you get place in it.
How Will Local SEO Impact Your Business?
If you are an owner of small business, website’s local SEO optimization can be very beneficial and rewarding. Let’s look at some key benefits of local SEO;
- Get discovered by potential customers online
- Make your contact and other important details accessible in just few clicks for your users
- Helps you to get more leads without need of website
- It allows you to build mutual relationship with your customers online
As of now, you understand the importance of Local Search Engine Optimization for your business and how it can help you to increase your sales. Adding a local SEO company in your marketing team will surely make a big difference.
